SUCCESS STORIES

What some of our franchisees have to say...

Desiree de Gruchy

Desiree de Gruchy joined The Coffee Guy in 2013 as Australia’s first franchisee, seizing the opportunity to pioneer The Coffee Guy in the country.

“After owning my own café, working as a wedding coordinator and holding an office job in real estate, I decided I needed a change of pace that would give me time to myself while still providing a solid income. I’ve always believed that owning my own business was the way that I was going to be able to enjoy the kind of lifestyle I wanted and be able to live life on my terms. I was operating my own mobile coffee van when I read that Retail Food Group had acquired The Coffee Guy, and I saw the opportunity for me to be part of something big. The Coffee Guy had proven to be successful and I wanted in.

  • '...be able to live life on my terms'
  • 'I was operating my own mobile coffee van.........and I saw the opportunity for me to be part of something big'
  • I love the fact that my customers are happy to see me and really enjoy the coffee I make. The Coffee Guy spent a lot of time getting the unique coffee blend just right, and I’ve had customers change their coffee habits to ordering from me just because they love the taste of the coffee.
  • '... customers are happy to see me and really enjoy the coffee I make.'

The benefit of being a part of a franchise system is that you never feel that you are doing it on your own; there is always a support team around you and strength in a recognisable brand and established systems and procedures. I am after a stress free lifestyle and this business gives that to me. Quality of life is important to me, and I don’t want to be in an office all day, I want to be outdoors spending time with people, doing something that I love.”

  • 'I am after a stress free lifestyle...'
  • 'quality of life is important to me'